ANATOMY FITNESS HOLDING CO., LLC, doing business as Anatomy Fitness (“Anatomy,” “we,” “us,” or “our”), operates anatomyfitness.com. This Privacy Policy explains how we collect, use, and share information when you visit the site, submit an online inquiry, enroll in or manage a membership online, or use an Anatomy webpage or online service that links to this policy (the “Website”).
This policy covers information collected through the Website and our subsequent use of that information. It does not cover information collected solely in person or through the Anatomy mobile app. Separate notices may apply to those activities. Information collected through a provider acting on our behalf remains covered by this policy. Providers that collect information for their own purposes have their own privacy policies.
What we collect depends on the forms you complete and the services you use.
When you contact us, submit a form, create an account, or inquire about our services, we may collect:
Please do not include medical diagnoses, health records, payment details, government identification numbers, or other sensitive information in general inquiry forms.
For online enrollment, bookings, and purchases, we may collect your membership plan and status, club selection, class or service bookings, cancellations, purchases, billing information, and transaction history.
If you complete an online membership application, agreement, or waiver through ClubReady, we may also receive emergency contact details, form responses, and electronic signatures, depending on the form you complete. If you provide another person's contact details, please make sure you have permission to do so.
Online card payments are handled through ClubReady and its payment-processing providers. Anatomy does not store full payment card numbers. We may receive transaction and billing information needed to manage your purchase, membership, or account.
We may maintain records relating to our communications with you, including emails and text messages, the date and time of communications, communication preferences, and records relating to your consent, subscription, and opt-out requests.
When you visit or use the Website, we and our service providers may automatically collect certain information about your browser, device, and use of the Website, including:
We may collect this information through cookies, pixels, tags, local storage, log files, and similar technologies.
We may receive information from providers that support our online forms, memberships, bookings, payments, communications, marketing, and Website operations. For example, a membership platform may provide us with the account and transaction details associated with your enrollment.
We may use information collected through the Website to:
We may also use information for a purpose explained when it is collected or with your consent. We may use or disclose aggregated or deidentified information for analytics, research, and business planning. We do not attempt to reidentify deidentified information except as permitted by law.
The Website uses cookies and similar technologies to operate the site, remember preferences, understand usage, and support advertising. These tools include Google Analytics and the Meta/Facebook Pixel.
Google Analytics helps us understand how visitors use the Website, including the pages they view, how they arrive at the site, and their browser, device, and approximate location information.
The Meta Pixel helps us measure advertising results, develop advertising audiences, and display or measure Anatomy advertisements on Meta services. Google and Meta may receive browser, device, cookie, and Website activity information through these tools and process that information under their own terms and privacy policies.
Google Analytics may collect information regarding how visitors interact with the Website, including pages viewed, session information, device and browser information, referring information, and approximate location information.
The Meta Pixel may collect information regarding visits to and interactions with the Website to help us measure advertising performance, understand whether advertisements result in Website activity, develop advertising audiences, and display or measure advertisements on Meta services.
We sometimes share email addresses from prospective and current customers with advertising platforms such as Meta and Google. The platforms may match those addresses to their users to help us display Anatomy advertisements, create advertising audiences, and measure campaign results. These lists may include people who submit Website inquiries but do not become members.
To request that we stop including your email address in customer lists used for advertising, email info@anatomyfitness.com. Browser cookie settings do not control these uploads. Advertising platforms may also offer advertising preferences in your account settings.
Some state privacy laws treat disclosures through advertising tools or customer-list uploads as a “sale,” “sharing,” or “targeted advertising,” even when no money changes hands.
You can control or delete cookies through your browser settings. If the Website offers a cookie-preference tool, you can use it to manage the choices available there. Disabling cookies may affect Website functionality.
Where applicable law requires us to honor a valid opt-out preference signal, such as Global Privacy Control, we will do so. The Website may not respond to other “Do Not Track” signals, for which there is no universally accepted response standard. You can also contact us using the details below to exercise any applicable advertising opt-out rights.
We may disclose information collected through the Website in the following circumstances.
We share information with providers that help us operate the Website and handle memberships, bookings, payments, customer records, online forms, communications, analytics, marketing, and security. Our providers include but are not limited to ClubReady, Blink, and Salesforce. They process information as needed to provide their services, subject to applicable agreements and legal requirements.
Google and Meta may collect or receive Website activity and device information. We may also share email addresses for customer-list advertising, as explained in Section 3. These disclosures are separate from disclosures to vendors that process information solely on our behalf.
We may share information to comply with law or legal process, investigate fraud or security incidents, enforce our agreements, or protect Anatomy and others. Information may also be disclosed or transferred as part of a proposed or completed merger, acquisition, financing, asset sale, restructuring, or similar transaction. We may share information at your direction or with your consent.
We do not sell or rent contact information to data brokers or unrelated companies for their own independent direct marketing. The advertising disclosures described in Section 3 may nevertheless qualify as a sale or sharing under applicable law.
We do not sell or disclose text-message opt-in information or consent records to third parties for their own marketing. We may provide those records to providers that help us send communications on our behalf.
When you submit an inquiry or select a marketing checkbox, your information may go to our sales or marketing team for follow-up. We may respond using the contact information you provide. Marketing emails, calls, and texts are subject to your preferences, any required consent, and applicable law. Submitting a form or reading this policy does not, by itself, constitute consent to automated marketing calls or texts.
You can unsubscribe from marketing emails using the link in the email. For text messages, you can reply STOP or otherwise clearly tell us that you no longer wish to receive them. We may send a non-promotional confirmation of your opt-out. You can also email info@anatomyfitness.com to request that marketing communications stop.
Where you consent to text messages, message frequency may vary and message and data rates may apply. Consent to marketing calls or texts is not a condition of purchasing membership or other service.
After a marketing opt-out, we may still provide receipts, account information, and other non-marketing communications where permitted by law, while respecting applicable restrictions on the communication channel you have opted out of. An email unsubscribe does not necessarily change advertising platform preferences. To request removal from customer-list advertising, contact us as explained in Section 3.
The Website is intended for a general audience and is not directed to children under 13. Individuals under 13 are not permitted to sign up for an Anatomy membership online.
Children under 13 should not submit personal information through the Website, including general inquiry forms. A parent or legal guardian should contact Anatomy directly about services for a child under 13. If we learn that we have collected personal information online from a child under 13 without authorization required by law, we will stop using or disclosing it and take steps to delete it, except as permitted or required by law.
An online inquiry does not establish eligibility for membership or service. Please contact the applicable Anatomy club for membership age requirements and any parent or guardian involvement required for individuals under 18.
A parent or guardian who believes a child has provided personal information to Anatomy can contact info@anatomyfitness.com. Our handling of minors' information is subject to applicable restrictions on collection, use, disclosure, and advertising, including any required parental consent.
If you apply for a job through the Website or a recruiting link we provide, we may receive your contact details, resume, employment and education history, qualifications, references, and other application materials. We use that information to assess applications, communicate with candidates, manage recruitment, and meet recordkeeping and legal requirements. A recruiting platform may have its own privacy policy for information it processes independently.
You can contact us to update your information, change communication preferences, or ask about our handling of Website information.
Depending on where you live and whether the relevant law applies to Anatomy, you may have rights to:
Email info@anatomyfitness.com with your request and enough information for us to locate the relevant records. We may ask for information that is reasonably needed to verify your identity or authority to act for someone else. We use verification information only for purposes related to handling the request.
An authorized agent, parent, or guardian may submit a request permitted by law. We will respond within the time required by applicable law. If you have a legal right to appeal our decision, email info@anatomyfitness.com with “Privacy Request Appeal” in the subject line and explain why you are appealing. We will not discriminate against you for exercising privacy rights protected by applicable law.
We keep personal information for as long as reasonably needed to respond to inquiries, manage memberships and transactions, maintain business and consent records, meet legal obligations, protect our systems, and resolve disputes or legal claims. The appropriate period depends on the type of information and why we need it.
We delete information about leads who do not become members when it is no longer needed for these purposes, subject to legal and recordkeeping requirements. We may keep limited records needed to honor opt-outs, document consent, meet legal obligations, or resolve disputes. When other information is no longer needed, we delete, deidentify, or otherwise dispose of it in accordance with our practices and applicable law.
We use reasonable administrative, technical, and physical safeguards to protect personal information. We also seek to use providers with safeguards appropriate to the information they handle. No Internet transmission or storage system is completely secure, and we cannot guarantee absolute security.
We use reasonable administrative, technical, and physical safeguards to protect personal information. We also seek to use providers with safeguards appropriate to the information they handle. No Internet transmission or storage system is completely secure, and we cannot guarantee absolute security.
No website, Internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. Accordingly, although we take reasonable measures to protect personal information, we cannot guarantee absolute security.
The Website may link to third-party websites, social platforms, payment services, recruiting platforms, or other services. Their independent collection and use of information are governed by their own privacy policies. Please review those policies before providing information
We may update this policy as our practices, services, or legal obligations change. We will post the revised policy on the Website and change the “Last Updated” date. We will provide additional notice or obtain consent for material changes when required by law.
For privacy questions or requests, contact:
ANATOMY FITNESS HOLDING CO., LLC
d/b/a Anatomy Fitness
1614 Alton Road
Miami Beach, Florida 33139
Privacy Contact: info@anatomyfitness.com
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